Md. Rakibul Hassan Associate Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Md. Rakibul Hassan is serving as an Associate Professor in the Department of Marketing, Jahangirnagar University since 16th February 2021. Recently, Mr. Hassan has awarded his MSC on Applied Marketing Science with Distinction from School of Psychology, Bangor University, United Kingdom. Prior to his MSC, He attended the University of Rajshahi for his graduate and postgraduate degrees in Marketing from the Department of Marketing. Before serving in the current position, he worked as an assistant professor and lecturer in the same Department. He started his career as a lecturer in the Department of Marketing at Bangladesh University of Business and Technology (BUBT), Dhaka. He also worked as a lecturer in the Department of Marketing at Comilla University, Comilla. For academic excellence, he was awarded Gold Medal in 2010 from the Faculty of Business Studies, University of Rajshahi. Mr. Hassan also secured first position in the faculty and department in his Bachelor and Master's respectively.
RESEARCH INTEREST
Consumer Psychology with a specific focus on dietary behavior, (i.e. portion size, nutrition and unhealthy consumption behavior).
JOURNAL PAPER
Md Ashraf Harun, Md Rakibul Hassan, Evolving to New Dominant Logic in Building Brand Equity: A Case on Social Media Networks in Bangladesh, The Jahangirnagar Journal of Marketing, 7, 1, pp.57-75, 2017.Md Rakibul Hassan, Md. Rafiqul Islam, Analyzing the Factor of Consumer Buying Behavior toward smartphone: A Study on Bangladeshi Student, The Jahangirnagar Journal of Business Studies, 7, 1, pp.111-126, 2018.
Md Rakibul Hassan, Md Aslam Uddin, Tahsin Jahan Suma, Prospects and Challenges of Using Information Technology in Bus Transport Companies: A Case Study in Bangladesh, The Jahangirnagar Journal of Marketing, 4, 1, pp.13-23, 2016.
Dr. Mohammad Zahedul Alam, Md. Aslam Uddin, Md Rakibul Hassan, The Shift to the Service Economy: Causes and Effects -An Experience from Bangladesh Perspective, The Jahangirnagar Journal of Business Studies, 8, 1, pp.75-88, 2019.
Md Rakibul Hassan, Afshana Saleh, Afrista Birjis, An Empirical Investigation of Factors affecting Brand Health Tracking: Implication for Two Wheeler Industry in Bangladesh, The Jahangirnagar Journal of Business Studies, 6, 1, pp.101- 114, 2016.
Hassan, M. R., Siddique M. Z. R, Factors affecting Consumer Purchase Decisions of Medicine without Prescriptions in OTC: A Study in Bangladesh., The Jahangirnagar Journal of Marketing, 6, 1, pp.1-13, 2018.
Siddique M. Z. R, Hassan, M. R., The Impact of Consumer’s Perception, Attitude and Intention on Green Purchase Decisions in Bangladesh., The Jahangirnagar Journal of Business Studies, 4, 1, pp.105-119, 2015.
Teaching
| Course Code | Course Title | Semester/Year |
|---|---|---|
| MKT 602 | Contemporary Issues in Marketing | PhD Coursework |
| MKT 206 | Principles of Marketing II | BBA 2nd Year |
| MKT 103 | Computer Application in Business | BBA 1st Year |
| MKT 108 | Financial Accounting | BBA 1st Year |
| MKT 107 | Organizational Behavior | BBA 1st Year |
| MKT 306 | Consumer Behavior | BBA 3rd Year |
| MKT 309 | Pricing Theory and Practices | BBA 3rd Year |
| MKT 405 | International Marketing | BBA 4th Year |
| MKT 405 | E-Marketing | BBA 4th Year |
| MKT 407 | Services Marketing | BBA 4th Year |
| MKT 406 | Marketing Management | BBA 4th Year |
| MKT 509 | Customer Relationship Management (CRM) | MBA |
| MKT 501 | Strategic Marketing Management | MBA |
| MKT 502 | Strategic Marketing | MBA |
Academic Info
Period: 2019/2020
MSC in Applied Marketing Science
Period: 2011
Master of Business Administration
Period: 2006-2010
Bachelor's of Business Administration
Experience
Position: Associate Professor
Period: February, 2021 to Present
Position: Assistant Professor
Period: March, 2017 to February, 2021
Position: Lecturer
Period: February, 2013 to November, 2013
Position: Lecturer
Period: November, 2013 to December, 2014
Position: Lecturer
Period: December, 2014 to March, 2016
Contact
Md. Rakibul Hassan
Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Cell Phone: +8801713518911
Work Phone: +880 27791045-51/Ext: 1676/7
Email: rakibmkt@juniv.edu
, rakibmktru@yahoo.com
